2025-11-12T08:30:00Z

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SERIOUS ABOUT IN-HOUSING? THERE'S ONLY ONE ROOM TO BE IN

Wednesday 12 November 2025 | Hilton London Tower Bridge

The Campaign In-Housing Summit 2025 brings together the UK’s top brands, in-house teams and creative leaders. Insights, strategies and connections you can’t get anywhere else. Miss it, and your competitors get the edge.

Now in its 5th year, the summit has become the meeting place for those shaping the future of marketing, advertising and creative delivery from within. In-housing is no longer a question of if, it’s about how to make it work smarter, faster and more creatively than ever before.

The brands shaping 2026 are here. Will you be?


SECURE YOUR PLACE NOW

"A highlight from today was Matt from Three who shared the transformation journey that Three has been on and their new creative direction. It helped us understand what it is like to run a in-house creative team - I loved his progressive style and he got me thinking about creative progression."

Jo Bird, Creative Consultant, 2024


SPEAKER SPOTLIGHT

OPENING KEYNOTE PRESENTATION: Making a 200 billion-dollar corporation more creative from the inside out

Matt Watson

Chief Creative Officer, Sips & Bites, PepsiCo

Matt Watson, the Chief Creative Officer at Sips & Bites & PepsiCo EU, has an infectious leadership style that bleeds into everything he does, running the creative department through empowerment and an own-your-sh*t approach to ideas. Matt’s belief is to treat humans like humans, to give them the tools to own their work, their ideas and watch them grow.

Matt’s human-first approach places people at the heart of everything S&B does. From talent development to ideas and executions, human-centric thinking is Matt’s guiding lens for agency and brand growth.

His key achievements for 2024 include three Cannes Lions and a D&AD yellow pencil from over 40 creative advertising awards won.

Sips & Bites was recently awarded “Campaign’s in-house agency of the year, 2024 and has been ranked 10th most creative agency in London by Cannes and 4th most creative in-house agency globally by D&AD, and only 5 years old.

VIEW 2025 AGENDA
VIEW 2025 SPEAKERS

EVERYONE WAS HERE LAST YEAR, WILL YOU BE THIS YEAR?

COUNT ME IN

KEY THEMES

PROVING VALUE & DRIVING GROWTH

With reduced marketing budgets and more pressure on efficiency -  how do in-house agencies  continue to add value across all the touchpoints and demonstrate their ROI?

UNLEASHING CREATIVITY FROM WITHIN

Building a culture of creative excellence and bringing creativity to the heart of the business. Ensuring authenticity and driving better engagement with audiences across all channels.

THE TALENT FACTOR

How do you build best-in-class capabilities in-house and boost team collaboration to execute world-class work. Focus on creative versus media, as well as the growing role of in-house production.

AGENCY VERSUS IN HOUSE: WHY DO WE NEED EACH OTHER?

The power of trust, communication and mutual respect in building a successful dynamic between teams.

REAL-LIFE EXAMPLES OF GREAT GROWTH STORIES

From setting up and growing fully serviced strategic internal agencies as well as introducing blended models to scaling up existing operations globally.

WHAT DOES THE FUTURE HOLD FOR IN-HOUSING?

From emerging media consumption trends to the impact of AI and technology.

"My personal favourite were the panel events and really understanding why in-house teams have formed and their struggles along the way. A big takeaway from today is that in-house teams want to be acknowledged and are looking for ways to be rewarded within the industry."

Jonathan Reeves, VaynerMedia EMEA, 2024


WHY YOU MUST ATTEND


As the marketing landscape evolves, in-housing is at the forefront of this transformation. Join us to explore how this trend is reshaping marketing operations and driving growth for brands worldwide.

FOR BRANDS

Accelerate Your In-Housing Journey:

Learn directly from the pioneers. The practical playbooks and candid advice shared will help you avoid common pitfalls, make smarter decisions on structure and technology, and significantly accelerate your journey to building a world-class in-house capability.


Solve Your Toughest Talent and Culture Challenges:

Discover proven strategies for attracting, retaining, and inspiring top creative and marketing talent within a corporate environment. Gain insights into building a vibrant agency culture inside your brand and learn how to best integrate with your external partners.


Benchmark Your Model and Prove Your Value:

This is a unique opportunity to benchmark your own in-house agency's structure, capabilities, and performance against the UK's best. You will leave with new ideas and a powerful business case to prove the value and drive the evolution of your in-house team.

FOR AGENCIES

Future-Proof Your Agency's Business Model:

This summit will provide you with a clear-eyed view of where the market is heading. The knowledge gained will allow you to proactively adapt your agency’s structure, talent, and services to meet the needs of the modern client, ensuring your long-term relevance and profitability.


Gain Your Ultimate New Business Intelligence:

This is the most valuable day of client research you will ever do. You will hear directly from a room full of senior brand leaders about what services they are bringing in-house, but more importantly, where they have new gaps and are actively seeking specialised agency support. This insight is pure gold for refining your service offering and new business strategy.


Unlock New Models for Partnership and Growth:

Discover the future of the agency-client relationship. Learn how to evolve your model from a traditional retainer to a more flexible, project-based, or consultative partnership that perfectly complements your clients' internal teams. This is your roadmap to becoming an indispensable modern partner, not a redundant old-world supplier.

I WANT IN

The British Red Cross is proud to be partnered with Haymarket Media Group, shaping a better future to help millions prepare for, respond to, and recover from crises across the world. By supporting the British Red Cross Disaster Fund, Haymarket Media Group are providing vital funds needed to reach thousands around the world with essential aid. From hurricanes, floods, conflict, and earthquakes, the British Red Cross is here for humanity. In an emergency, every second counts, and with the help of this partnership, the Red Cross and Red Crescent movement are equipped to mobilise rapidly to support those affected, no matter who they are or where they’re from.

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