SERIOUS ABOUT IN-HOUSING? THERE'S ONLY ONE ROOM TO BE IN

Thursday 12 November 2026 | Hilton London Tower Bridge

The Campaign In-Housing Summit 2026 is bringing together the UK’s leading brands, agencies and in-house teams for another landmark day of insight, strategy and collaboration.

Join the industry’s most influential voices as we explore the future of in-house marketing, media and creative through inspiring case studies, thought-provoking panels and conversations that are shaping the next era of brand growth.

The brands leading the way for 2027 will be in the room. Will you be joining them?

REGISTER YOUR INTEREST 2026

WHY YOU MUST ATTEND


As the marketing landscape evolves, in-housing is at the forefront of this transformation. Join us to explore how this trend is reshaping marketing operations and driving growth for brands worldwide.

FOR BRANDS

Accelerate Your In-Housing Journey:

Learn directly from the pioneers. The practical playbooks and candid advice shared will help you avoid common pitfalls, make smarter decisions on structure and technology, and significantly accelerate your journey to building a world-class in-house capability.


Solve Your Toughest Talent and Culture Challenges:

Discover proven strategies for attracting, retaining, and inspiring top creative and marketing talent within a corporate environment. Gain valuable insights into building a vibrant agency culture inside your brand and learn how to best integrate with your external partners.


Benchmark Your Model and Prove Your Value:

This is a unique opportunity to benchmark your own in-house agency's structure, capabilities, and performance against the UK's best. You will leave with new ideas and a powerful business case to prove the value and drive the evolution of your in-house team.

FOR AGENCIES

Future-Proof Your Agency's Business Model:

This summit will provide you with a clear-eyed view of where the market is heading. The knowledge gained will allow you to proactively adapt your agency’s structure, talent, and services to meet the needs of the modern client, ensuring your long-term relevance and profitability.


Gain Your Ultimate New Business Intelligence:

This is the most valuable day of client research you will ever do. You will hear directly from a room full of senior brand leaders about what services they are bringing in-house and where they have new gaps and are actively seeking specialised agency support. 


Unlock New Models for Partnership and Growth:

Discover the future of the agency-client relationship. Learn how to evolve your model from a traditional retainer to a more flexible, project-based, or consultative partnership that perfectly complements your clients' internal teams. This is your roadmap to becoming an indispensable modern partner, not a redundant old-world supplier.

REGISTER YOUR INTEREST 2026

BRANDS WHO ATTEND


2026 KEY THEMES

Maintaining & Prioritising Creativity 

Exploring how in-house teams can continue to centre creativity in decision-making. How AI fits into this, how we can empower teams to be creative, and how leaders can inspire creativity and support creative talent. 

Optimising In-House Operations 

Looking at how we can operationalise both efficiency & quality, and delving into some specific operational processes such as the briefing processes. Interactive session on the agenda based around this theme. 

Working with the larger business / brand 

Understanding how best to work with the brand, how to demonstrate the quality and value of in-house work, and understand beyond the obvious perks what being close to the brand can do. 

AI 

  Practical examples and real life case studies on how in-house teams are using AI. 


A NOTE FROM THE EDITOR

"Campaign's In-housing Summit is a destination event for marketers, in-house talent and adland professionals looking to stay one step ahead of the in-house evolution. By hearing from leading brands and in-house teams, delegates can deepen their understanding of the opportunities for growth, the development of key functions and roles, and where this part of the sector is moving to next."

Nicola Merrifield, Editor, Campaign UK

DON'T JUST TAKE OUR WORD FOR IT

HEAR WHAT OUR PREVIOUS ATTENDEES HAVE TO SAY... 

  • It’s been really reassuring to learn that the challenges we’re facing are shared across the sector. It’s not just us as an organisation and a charity, it’s something both small and big brands are experiencing. There’s so much insight here that we now need to take away and think about.

    — British Heart Foundation

  • It has been my first time attending and I have found it to be really educational. There have been some great speakers especially the guys from pepsi and skyscanners - they were the highlights. Really well organised and I will be back!

    — Seedtag

  • It has been great to hear some shared experiences which really validate that we are all in this together. The panels in particular were really interesting.

    — Greenpark

  • It is great to attend the in-housing summit and catch up with the industry and its trends. So happy to see the in-housing teams evolving and events like this make that happen. We’ll also be looking into sponsorship opportunities next year.

    — Hello Kindred

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