2025-11-12T08:30:00Z
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"The lovely thing about the in-house community is it doesn’t feel like competition, it feels open, it feels generous. These moments that bring us together to share progress and learnings, mean we all walk away with a little more confidence, a little more knowledge and overall in-house as an option for businesses just gets stronger."
Rose is a global leader in creative business transformation, with over 25 years of experience driving innovation and growth. As the head of the in-house creative enterprise behind the world’s most valuable energy brand, she leads an award-winning team of more than 100 specialists across nine locations. Her leadership fosters a high-performance culture that empowers both talent and strategic partnerships, driving excellence across film, events, design, and communications.
Before joining Shell, Rose served as General Manager at McCann Worldgroup, where she led industry-defining communication and brand initiatives. With a career spanning advertising, events, marketing and television production, she brings deep expertise in multi-disciplinary content delivery and multi-market creative operations. A trailblazer at the intersection of creativity and business, she challenges industry norms to drive greater agility, efficiency, and impact.
PROVING VALUE & DRIVING GROWTH
With reduced marketing budgets and more pressure on efficiency - how do in-house agencies continue to add value across all the touchpoints and demonstrate their ROI?
UNLEASHING CREATIVITY FROM WITHIN
Building a culture of creative excellence and bringing creativity to the heart of the business. Ensuring authenticity and driving better engagement with audiences across all channels.
THE TALENT FACTOR
How do you build best-in-class capabilities in-house and boost team collaboration to execute world-class work. Focus on creative versus media, as well as the growing role of in-house production.
AGENCY VERSUS IN HOUSE: WHY DO WE NEED EACH OTHER?
The power of trust, communication and mutual respect in building a successful dynamic between teams.
REAL-LIFE EXAMPLES OF GREAT GROWTH STORIES
From setting up and growing fully serviced strategic internal agencies as well as introducing blended models to scaling up existing operations globally.
WHAT DOES THE FUTURE HOLD FOR IN-HOUSING?
From emerging media consumption trends to the impact of AI and technology.
The British Red Cross is proud to be partnered with Haymarket Media Group, shaping a better future to help millions prepare for, respond to, and recover from crises across the world. By supporting the British Red Cross Disaster Fund, Haymarket Media Group are providing vital funds needed to reach thousands around the world with essential aid. From hurricanes, floods, conflict, and earthquakes, the British Red Cross is here for humanity. In an emergency, every second counts, and with the help of this partnership, the Red Cross and Red Crescent movement are equipped to mobilise rapidly to support those affected, no matter who they are or where they’re from.
