CAMPAIGN'S IN-HOUSING SUMMIT IS BACK!

Wednesday 12 November 2025 | Hilton London Tower Bridge

The Campaign In-Housing Summit is the UK’s leading event for brand marketers, creatives and media leaders who are building, or evolving in-house capabilities.

Now in its 5th year, the summit has become the meeting place for those shaping the future of marketing, advertising and creative delivery from within. In-housing is no longer a question of if, it’s about how to make it work smarter, faster and more creatively than ever before.


WHAT TO EXPECT

✔️ Exclusive insights from the people running some of the UK’s most successful in-house teams, including:

BBC Creative, ITV, Skyscanner, Arla, Citi, PepsiCo, and E.ON Next.

✔️ Actionable strategies to scale your internal operation without sacrificing creative excellence.

✔️ In-depth discussions on AI, hybrid models, talent retention and the evolving brand-agency relationship.

✔️ Unparalleled networking with senior decision-makers, innovators and rising stars from across industries.




SECOND PHASE TICKET PRICING NOW LIVE!

Available until 19 September

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KEY DATES


Second phase ticket deadline: Friday 19 September

In-housing Summit: Wednesday 12 November 

TICKET PRICES


Second phase ticket price: £555 + VAT

Final phase ticket price: £699 + VAT

AGENDA HIGHLIGHTS


Matt Watson

Chief Creative Officer, 

Sips & Bites, PepsiCo


OPENING KEYNOTE PRESENTATION: 

Making a 200 billion-dollar corporation more creative from the inside out

Niki Garner

Director of ITV Creative, 

ITV


FIRESIDE CHAT: 

Elevating the brand – the ITV way

Andre le Masurier

Global Head of Brand and Creative, 

Skyscanner


PRESENTATION: 

Building a Billion-Dollar brand from the inside out

REASONS TO ATTEND


As the marketing landscape evolves, in-housing is at the forefront of this transformation. Join us to explore how this trend is reshaping marketing operations and driving growth for brands worldwide.

BIG BRANDS

Hear directly from in-housing leaders at ITV, BBC Creative, PepsiCo, Trainline and others, as they share how they’re building creative, scalable and future-proof teams.

GET AHEAD

From AI-powered workflows to hybrid in-house/agency models, this summit tackles the big shifts transforming how marketing is done - with practical advice you can apply now.

GET ANSWERS

What does good in-housing really look like? How do you maintain creative excellence without burning out your team? What metrics matter when building an internal function? Get direct answers from those who’ve done it.

2025 SPEAKERS



HIGHLIGHTS FROM 2024 ATTENDEES


"My personal favourite were the panel events and really understanding why in-house teams have formed and their struggles along the way. A big takeaway from today is that in-house teams want to be acknowledged and are looking for ways to be rewarded within the industry."  - Jonathan Reeves, VaynerMedia EMEA


"A highlight from today was Matt from Three who shared the transformation journey that Three has been on and their new creative direction. It helped us understand what it is like to run a in-house creative team - I loved his progressive style and he got me thinking about creative progression." - Jo Bird, Creative Consultant 


"I think in terms of the in-house agency debate it really boils down to people, it's how do you find specialists for the right channels that are then going to have an impact on the business." - Noah Horner, Passionfruit


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2024 ASSOCIATION PARTNER

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The British Red Cross is proud to be partnered with Haymarket Media Group, shaping a better future to help millions prepare for, respond to, and recover from crises across the world. By supporting the British Red Cross Disaster Fund, Haymarket Media Group are providing vital funds needed to reach thousands around the world with essential aid. From hurricanes, floods, conflict, and earthquakes, the British Red Cross is here for humanity. In an emergency, every second counts, and with the help of this partnership, the Red Cross and Red Crescent movement are equipped to mobilise rapidly to support those affected, no matter who they are or where they’re from.