SERIOUS ABOUT IN-HOUSING? THERE'S ONLY ONE ROOM TO BE IN

Wednesday 12 November 2025 | Hilton London Tower Bridge

The Campaign In-Housing Summit 2025 brings together the UK’s top brands, in-house teams, and creative leaders. Insights, strategies, and connections you can’t get anywhere else. Miss it, and your competitors get the edge.

Now in its 5th year, the summit has become the meeting place for those shaping the future of marketing, advertising and creative delivery from within. In-housing is no longer a question of if, it’s about how to make it work smarter, faster and more creatively than ever before.

If you’re serious about in-housing, there’s only one room you can afford to be in this year. And this is it.


WHAT TO EXPECT

✔️ Exclusive insights from the people running some of the UK’s most successful in-house teams, including:

BBC Creative, ITV, Skyscanner, Arla, Citi, PepsiCo, and E.ON Next.

✔️ Actionable strategies to scale your internal operation without sacrificing creative excellence.

✔️ In-depth discussions on AI, hybrid models, talent retention and the evolving brand-agency relationship.

✔️ Unparalleled networking with senior decision-makers, innovators and rising stars from across industries.




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Save 10% when purchasing 3 or more tickets for your team

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EVERYONE WAS HERE LAST YEAR, WILL YOU BE THIS YEAR?

KEY THEMES

PROVING VALUE & DRIVING GROWTH

With reduced marketing budgets and more pressure on efficiency -  how do in-house agencies  continue to add value across all the touchpoints and demonstrate their ROI?

UNLEASHING CREATIVITY FROM WITHIN

Building a culture of creative excellence and bringing creativity to the heart of the business. Ensuring authenticity and driving better engagement with audiences across all channels.

THE TALENT FACTOR

How do you build best-in-class capabilities in-house and boost team collaboration to execute world-class work. Focus on creative versus media, as well as the growing role of in-house production.

AGENCY VERSUS IN HOUSE: WHY DO WE NEED EACH OTHER?

The power of trust, communication and mutual respect in building a successful dynamic between teams.

REAL-LIFE EXAMPLES OF GREAT GROWTH STORIES

From setting up and growing fully serviced strategic internal agencies as well as introducing blended models to scaling up existing operations globally.

WHAT DOES THE FUTURE HOLD FOR IN-HOUSING?

From emerging media consumption trends to the impact of AI and technology.

2025 SPEAKERS

VIEW 2025 AGENDA
VIEW 2025 SPEAKERS

REASONS TO ATTEND


As the marketing landscape evolves, in-housing is at the forefront of this transformation. Join us to explore how this trend is reshaping marketing operations and driving growth for brands worldwide.

BIG BRANDS

Hear directly from in-housing leaders at ITV, BBC Creative, PepsiCo, Trainline and others, as they share how they’re building creative, scalable and future-proof teams.

GET AHEAD

From AI-powered workflows to hybrid in-house/agency models, this summit tackles the big shifts transforming how marketing is done - with practical advice you can apply now.

GET ANSWERS

What does good in-housing really look like? How do you maintain creative excellence without burning out your team? What metrics matter when building an internal function? Get direct answers from those who’ve done it.


HIGHLIGHTS FROM 2024 ATTENDEES


"My personal favourite were the panel events and really understanding why in-house teams have formed and their struggles along the way. A big takeaway from today is that in-house teams want to be acknowledged and are looking for ways to be rewarded within the industry."  - Jonathan Reeves, VaynerMedia EMEA


"A highlight from today was Matt from Three who shared the transformation journey that Three has been on and their new creative direction. It helped us understand what it is like to run a in-house creative team - I loved his progressive style and he got me thinking about creative progression." - Jo Bird, Creative Consultant 


"I think in terms of the in-house agency debate it really boils down to people, it's how do you find specialists for the right channels that are then going to have an impact on the business." - Noah Horner, Passionfruit


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