Rose Gonzales

Rose is a global leader in creative business transformation, with over 25 years of experience driving innovation and growth. As the head of the in-house creative enterprise behind the world’s most valuable energy brand, she leads an award-winning team of more than 100 specialists across nine locations. Her leadership fosters a high-performance culture that empowers both talent and strategic partnerships, driving excellence across film, events, design, and communications.

Before joining Shell, Rose served as General Manager at McCann Worldgroup, where she led industry-defining communication and brand initiatives. With a career spanning advertising, events, marketing and television production, she brings deep expertise in multi-disciplinary content delivery and multi-market creative operations. A trailblazer at the intersection of creativity and business, she challenges industry norms to drive greater agility, efficiency, and impact.