Overcast

Overcast is a cloud-native video content platform designed for in-house teams at global brands like AB InBev, Diageo and Amazon to manage high-end video at scale. It centralises all assets in one secure environment, eliminating silos, duplication and hard-drive chaos, while AI auto-tagging makes every shot instantly searchable. Teams can review, approve, clip and reuse content directly in the browser, accelerating campaign delivery by up to 50% and cutting unnecessary reshoots. With tiered cloud storage and automated workflows, Overcast reduces costs while unlocking hidden asset value—clients typically see reuse rise from 1.2x to 2.7x. The result is faster, more efficient content operations that give in-house teams complete control and higher ROI on every campaign.

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