Claire Dormer

As Global Head of Content Claire is responsible for TUI’s global content strategy, productions, and creative operations. She is also leading how AI is used within Content for the global travel brand. Prior to being promoted to this role, Claire was UK Head of Content for 5 years, where she led a 100 strong in-house team of creatives, producers, content managers, editors, designers and content strategists.

Before joining TUI Claire spent 4 years at baby retailer Mothercare where she held 2 roles:  Head of Digital Marketing and Head of Content and Social.

She also held marketing and leadership roles in Australia where she spent 7 years leading marketing comms for Tabcorp before joining LateRooms Australia to lead the OTA’s expansion into Australia, she was later promoted to General Manager – Australia, where she enjoyed leading the entire business operations.