Ruth Fittock

Ruth is a Fractional Marketing Director with over 15 years experience building and launching food and drink brands, with a specialist interest in better-for-you brands. Most recently Ruth was Marketing Director at Simply Roasted crisps, the no. 1 new crisp & no.1 new snack brand to launch in 2022. 

Prior to Simply Roasted, Ruth lead the marketing at Popchips for 8 years from launch through to exit and launched the Coca-Cola brand Vitaminwater in the UK. Ruth has also worked with numerous challenger brands within food & drink, leading on brand strategy and all areas of marketing activation.