Rhona Glazebrook

Business Development Consultant

Rhona believes passionately in the value that creative businesses deliver. She is determined

to help agencies; production companies and clients improve how they identify their own

unique value and use this knowledge to drive business growth.

Transformation is often what is needed to enable companies to achieve their growth.

goals. Rhona has a gentle yet sharply focused ability to work with leadership teams to help

them ‘deal in reality’; and to address the difficult and challenging issues holding them back.

Rhona has spent 30 years in some of the most established and disruptive agencies across

advertising, including DDB, HHCL & Partners, and Grey at WPP. Along the way she has held

senior roles in client service, supporting global and national accounts, including P&G, Britvic,

Tui, Mars, BskyB and Dairy Crest. Latterly Rhona held a Grey EMEA regional role as

Director of Business Development driving commercial growth programmes and contributing

to nine consecutive years of double-digit growth.

Rhona is a firm believer in the power of creativity to transform brands and has led

campaigns that have scooped at Cannes, D&AD, IPA, Euro Effie’s and APG. BSkyB’s «What do you want to watch? » took the brand to their first million customers, BHF’s «Watch Your Own Heart Attack“ TV spot saved lives, and increased viewing during a primetime ad break. „Yoobot“, a gaming solution designed to teach children the dangers of unhealthy eating, attracted 2 million users and hatched 9 million avatars.

Since founding her own consultancy, Rhona has worked with a portfolio of creative

businesses to develop their go to market strategy, value proposition and marketing.

plan, drive commercial transformation and deliver business growth Rhona co-authored the

IPA Commercial Certificate and delivered modules for the IPA New Business and Marketing

Leadership programme. She is also a business development consultant for the APA and has

co-created their Get Set for Growth programme alongside Markwick Consulting Ltd