Joanna Delaney

Joanna Delaney, Head of Strategy Europe, Sips & Bites - in-house media & creative agency, PepsiCo

In 2021, Jo brought 12 years of ad agency experience to PepsiCo to establish the Strategy function within their in-house media & creative agency. The ask? Fuel the creative process, and push for stronger creative output across some of Europe’s biggest FMCG brands.

The growing strategy remit now spans everything from brand positioning to always-on social, and is a vital part of PepsiCo’s creative acceleration engine.