George Porteous

Chief Strategy Officer, AAR Group

George has enjoyed over twenty years at leading agencies, brands and consultancies including St. Luke’s, TBWA, Google, Sapient, Ladbrokes, Accenture and Tag. He’s worked in a range of disciplines: advertising, marketing transformation and technology and content production, for brands such as BBC, Sky, Mars, Unilever and the Football Association.


He developed strategy, transformed marketing functions for several blue-chip brands and delivered marketing to make brands famous. Along the way he’s created several new marketing methodologies & agency offerings. He often takes part in marketing industry debates at events including Marketing Week Live, Forbes CMO Summit, Stockholm Advertising Association and FUTR. George advises brands on the design of their marketing ecosystems and helps to drive their effectiveness.