Ellie Woolmore

Ellie Woolmore leads Marketing Communications and Brand at Avanti West Coast, overseeing marketing campaigns, brand strategy and the in-house Creative Studio.

Her team brings together campaign and brand specialists alongside a dedicated Creative Studio, working together to deliver marketing from strategy through to execution.

With over 10 years’ experience across retail and travel, Ellie has played a key role in shaping the Avanti brand since its launch in 2019. Her work ranges from shaping the design direction of one of the UK’s largest train fleet refurbishments to launching innovative propositions, including award-winning Superfare.

A passionate advocate for in-housing, Ellie believes in the power of in-house teams to drive both creative quality and commercial impact. She has built and championed a Creative Studio delivering award-winning work, including a Marketing Week Award for the ‘Take Care. Get There.’ campaign, and she was a finalist in the Campaign Female Frontier Awards in 2023.